Our Story

Our Story

For over 35 years, Soft & Gentle has been creating anti-perspirant deodorants to help women stay fresh and dry all day long. Originally launched in 1976 as the first 'non-sting' range, we are the experts in underarm protection, with a team of scientists and skin experts dedicated to delivering long-lasting protection with skin kind benefits.

All our anti-perspirant deodorants are dermatologically tested and clinically proven to be kind even to sensitive skin: now with even longer lasting 48 hour protection.

We know that looking good is just as important as feeling fresh, which is why our anti-perspirants deliver the right level of protection without leaving white and yellow marks.

With a range of the highest quality nature-inspired fragrances to choose from, you can be confident that you will stay fresh, dry and protected, whatever your day brings.

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